NEWS YOU CAN USE FROM FULL SQUARE
A bit about us
Before you read the blog you might like to know a little bit about us. Firstly, you will notice that more than one image on the website features a dog. The company was created in 2005 by owner Claire McFadden who makes no apologies for any canine references (or other cute animal photos) as it was originally just her and a spaniel called Ted, running the business from home, down a lane in a village with rubbish broadband.
Full Square is now a fully-fledged printing business based in the centre of Leicester with its own car park, loading bay, nice tidy offices and super fast fibre broadband - things have changed! Not least the addition of John, Paul and Adam who man (literally) the printshop while I (Claire) write blogs, look after our lovely clients and wrestle with website and accounts software. With litho giving ground to digital a couple of years ago and large format added to the mix in 2010, life never stands still, print never stops evolving. Methods of communication may change but we still love paper, know a bit about design and can come up with an answer to most print related questions. Hence some of the educational content of this blog and the desire to make a page called FAQs - watch this space!
Colour is very important when you are a printer. Forgive me for getting carried away on a technical issue, I have remembered to include some random, non-print related information too for colour lovers!
"What a good thing Adam had. When he said a good thing, he knew nobody had said it before." Mark Twain – writer 1835-1910 Source: Proverbia.net
Is there anything such thing as a new idea? I often wake up at 4am with what I think is a great new idea, I pick up my bedside notebook and write it down.
Have you noticed how much of a hurry we do things in these days? To say that modern life is ‘fast-paced’ is an understatement.
At school one of my favourite stories was the Aesop fable of the Hare and the Tortoise …
There now exists a whole generation of children who have now grown up with technology and the internet at their fingertips - literally! When it comes to researching a topic, checking a spelling or searching for an alternative turn of phrase for our content, we no longer turn to a reference library
How many loyalty cards have you got in your purse? Probably quite a few and, if you use them to their full potential, I expect you have the means to save quite a bit of money one way or another.
One of the many reasons that women in business like WiRE as a network group is that it is such great value.
Have you booked your Christmas party yet?
Social media can be a hugely exciting and effective way of promoting you, your brand or your business. We are certainly all attracted to this new wave of "FREE" advertising.
Deciding where the budget goes is key, but so is having the right materials and getting the stand staff to behave! If you want to win Best In Show when you next exhibit then here are a few little tips:
It is funny where your clients can take you - I've learned that over the years. No matter what business plans you make, you can be sure if you are in a service industry, that you will have to keep revisiting them and refining what you do to please your customers and cater particularly for their changing needs.
If you know me then you will know that I am a dedicated Anglophile - I especially love our countryside and the coastal regions all around Britain and was holidaying at home long before it became the fashion!
This week we have mainly been printing
Happily for us, at Full Square, we get to work with a lot of creative geniuses and clever graphic designers, who know all about colour.
When you create a document where the image goes right to the edge of a sheet of paper you need to add bleed.
Are you fed up with networking meetings that follow the same old formula? Can you remember all of those 60 second sound-bites that your would-be clients and colleagues perform for you each month?
In 2016 we've expanded our digital printshop to really focus on full colour printing for the future.
This little snippet is one of those things that all printers know about and some designers think about but we don't always remember to mention to you.
The number 8 symbolises power, infinity and continuance which makes it the perfect number to associate with your next promotion.
Spell, check, use spell-check and then check again ...
Clever marketing-bods will tell you all about the triangular shaped AIDA model that you can employ to attract new clients and get them to buy from you. There are four stages as you might expect…
One of the most common questions we ask here (apart from 'have you got the kettle on?') is "what weight of paper do you want that on?"