I suppose this page should really be called “About Me” as Full Square is my own company and it only employs me directly. Indirectly though, Full Square is a like a huge organisation, connected as it is to all of the suppliers, designers, illustrators, photographers and business colleagues that I have worked with for 20 years in the promotional marketplace. Full Square is based at the Printshop in Leicester and was formed in 2005 to bring together the resources of a high quality litho printers and my own expertise in promotional marketing. We have since added large format printing with all new Latex ink technology and small format digital for proofing and shorter runs. With laminating and print finishing in-house too, the range of services we provide encompasses every aspect of printed communications.

Busy marketing managers often need one reliable source for all their promotional material and a guarantee of consistency and quality. Too often, fortunes are spent on developing a brand image or logo, only to then have it reproduced inaccurately in the quest for the cheapest print! And cheapest does not always mean best - what I believe makes my customers return to me, year on year, is that they get a good, honest service. I give away lots of free advice, recommend alternative sources if I can’t do it myself, proactively find suppliers and new products or get them made to order for you.

To me, the art of promotion is all about flair, creativity and being responsive to your clients needs – pens to pop up stands, there are few things that I have not been asked to source at one time or another. If then, you are in need of help with your marketing communications, from a newsletter to an exhibition stand, and you want an experienced and professional supplier, I would be very happy to help you.

Claire McFadden